gro.now
Legal Documents

Data Processing Agreement for the gro.now Platform (b2b)

Version v.1.0 dated 23.10.2025

1. Introduction

1.1.

This Data Processing Agreement for the gro.now platform (hereinafter the 'Agreement' or 'DPA') is entered into between:
(i) Pwron LLP, BIN 241040012133, address: Republic of Kazakhstan, Almaty, Bostandyk district, Satpayeva str, 90/54, apt 5, postal code 050000; website: https://gro.now/ (hereinafter the 'Processor'),
and
(ii) the Client who has entered into the User Agreement for clients of the gro.now Platform, see https://app.gro.now/legal/b2b-Term (hereinafter the 'User Agreement' or 'UA'), who is the Operator (Controller) of personal data within the meaning of applicable law (hereinafter collectively referred to as the 'Parties').

1.2. - 1.5.

1.2. This Agreement governs the relationship between the Parties arising from the Processor's processing of personal data transferred to it by the Client or received from data subjects on behalf of the Client, within the framework of the performance of the Main Agreement.

1.3. This Agreement is an integral part of the User Agreement and shall be interpreted in conjunction with it, as well as with other internal documents of the Processor governing the use of the gro.now platform, including: the General Personal Data Processing Policy https://app.gro.now/legal/gdp-policy; the Respondents Data Policy – a separate document governing the processing of personal data of individuals participating in surveys, tests, research, and other activities organized by Clients on the platform; the Cookie Policy https://app.gro.now/legal/cookie-policy; the Service Level Agreement (SLA) https://app.gro.now/legal/sla; the Research Policy https://app.gro.now/legal/research-policy; the Acceptable Use Policy (AUP) https://app.gro.now/legal/acceptable-use-policy.

1.4. In the event of a conflict between the terms of this Agreement and the terms of other documents, with respect to the processing of personal data, this Agreement shall prevail.

1.5. The applicable law for the purposes of this Agreement is the law of the Republic of Kazakhstan, unless otherwise expressly provided for in the Main Agreement.

2. Terms and Roles

2.1. - 2.17.

  • 2.1. Platform – the gro.now hardware and software complex, including web interfaces, mobile applications (app), backend services, AI-based analytics modules, data connectors, SDKs, and (if available) APIs, as well as related documentation.
  • 2.2. Operator / Controller – the Client, who independently determines the purposes and/or content of personal data processing and provides the Processor with instructions for their processing within the framework of the Main Agreement.
  • 2.3. Processor – Pwron LLP, the owner of the Platform, which processes personal data according to the instructions of the Operator (Controller) and in its interests.
  • 2.4. Sub-processor – a third party engaged by the Processor to perform specific personal data processing operations on behalf of the Processor and under conditions that ensure a level of protection no lower than that provided for in this Agreement.
  • 2.5. Personal Data (PD) – any information relating to a directly or indirectly identified natural person (Data Subject), including, but not limited to: identification data, contact data, service usage data, technical identifiers, respondent answers, and other categories described in Appendix 1.
  • 2.6. Processing - any action (operation) or set of actions with PD, including collection, recording, systematization, storage, clarification (updating, changing), extraction, use, transfer (distribution, provision, access), anonymization, blocking, deletion, destruction.
  • 2.7. Data Subject – a natural person to whom the PD relates (including employees and representatives of the Client, respondents, users of integrations, and other persons as specified in Appendix 1).
  • 2.8. Activity – any scenario of respondent participation on the gro.now platform, conducted on behalf of the Operator or by the Processor independently, including, but not limited to: research, tests, contests, prize draws, games, referral mechanics, and other forms of interaction.
  • 2.9. Respondent – a natural person participating in an Activity and providing their personal data in the course of participation.
  • 2.10. Operator's Instructions – documented (including electronic) instructions from the Operator to the Processor regarding the purposes, categories of PD, processing operations, retention periods, transfer, deletion, and other parameters. Instructions may be contained in the Main Agreement, account/project settings in gro.now, support requests, integration specifications, and other written communications.
  • 2.11. Security Incident (Personal Data Breach) — an event that has led or may lead to the accidental or unlawful destruction, loss, alteration, unauthorized disclosure of, or access to, PD processed by the Processor.
  • 2.12. Technical and Organizational Measures (TOMs) – a set of PD protection measures applied by the Processor and listed in Appendix 2 or in a separate agreement with the Operator.
  • 2.13. Cross-Border Transfer — the transfer of PD to the territory of a foreign state, to servers or third parties located outside the jurisdiction defined by the Main Agreement, as well as remote access to PD from such a jurisdiction.
  • 2.14. Applicable Law — the legislation applicable to the relationship between the Parties under this Agreement, as defined in Section 1 and the User Agreement, including the local requirements of the Republic of Kazakhstan and other mandatory norms for cross-border processing.
  • 2.15. Confidential Information – any information of a Party, clearly designated as confidential or considered as such by its nature (including PD), disclosed to the other Party in connection with this Agreement.
  • 2.16. Aggregated/Anonymized Data — data processed in such a way that the Data Subject is not identified and is not identifiable, provided that anonymization procedures are followed; such data is not considered PD.
  • 2.17. Roles and Their Demarcation. a) The Processor acts exclusively as a processor with respect to PD processed according to the Operator's Instructions; b) With respect to PD that the Processor processes for its own purposes (e.g., accounting, infrastructure security, anti-fraud), the Processor acts as an independent operator/controller – such processing is governed by the Privacy Policy and is not covered by this Agreement. c) With respect to data received from external sources and integrations (e.g., SSO accounts, calendar slots, trackers), the Processor's role is determined by the Operator's Instructions and the description in Appendix 1; if integration providers have their own purposes, the latter act as independent operators.

3. Subject Matter of the DPA and Client's Instructions

3.1. - 3.2.

  • 3.1. This Agreement defines the terms and procedure for the Processor's processing of personal data transferred to it by the Operator or collected by the Processor on behalf of the Operator in the course of providing the Platform's services, including conducting and supporting Activities.
  • 3.2. Processing is carried out exclusively to the extent and for the purposes determined by the Operator and documented in: (i) the User Agreement and its appendices; (ii) account/project settings, configurations of Activities and forms on the gro.now platform; (iii) technical specifications of integrations and APIs; (iv) written/electronic Instructions from the Operator transmitted through the platform's interface or official communication channels.

3.3. - 3.8.

3.3. The Processor undertakes to:
(i) process PD only according to the Operator's Instructions, except in cases of mandatory processing by law;
(ii) not use PD for its own purposes unrelated to the performance of the Operator's instructions;
(iii) not disclose/transfer PD to third parties, except as expressly provided for in the DPA, the Main Agreement, or by law;
(iv) apply appropriate TOMs (see Appendix 2 or a separate agreement with the Operator).

3.4. If an Operator's Instruction, in the Processor's reasonable opinion, contradicts applicable PD law, the Processor shall immediately notify the Operator and suspend the execution of such Instruction until clarification.

3.5. When the Operator instructs the Processor to collect PD directly from Respondents (through forms and other Activity mechanics), the Processor acts as a technical intermediary providing the infrastructure for the collection, storage, routing, and visualization of data on behalf of the Operator. In this case, the Operator is obliged to:
(i) determine the purposes and legal bases for the processing of Respondents' data;
(ii) ensure proper information is provided to Respondents and the content of notifications;
(iii) use consent/notification texts and mechanics consistent with the Respondents' Personal Data Processing Policy.

3.6. The gro.now Platform may include automated functions (analytics, statistics, visualization, anti-fraud, integrity control), the use of which is entrusted to the Processor solely for the purpose of executing the Operator's Instructions and without expanding the purposes of processing.

3.7. The Processor may rely on Instructions recorded in the platform's electronic logs, Activity settings, integration parameters, and correspondence through official channels as valid written Instructions from the Operator.

3.8. Processor's Own Activities. If the Processor conducts an Activity independently (not on behalf of the Operator) for its own purposes, the Processor acts as an independent operator/controller; such processing is not covered by this DPA and is governed by the Privacy Policy and the Respondents' Personal Data Processing Policy. Within the framework of this DPA, the Processor does not pursue its own purposes when processing Respondents' PD on behalf of the Operator.

4. Categories of Data and Data Subjects

4.1. The Processor processes personal data transferred by the Operator or collected on its behalf, with respect to the following categories of data subjects:
a) Respondents – natural persons participating in Activities conducted on the Platform;
b) Employees and representatives of the Operator – persons who have access to the platform and are involved in managing Activities or processing data;
c) Users of integrations and external services (e.g., analytics systems, CRM, mailing services), if the data of such users is transferred to or synchronized with gro.now;
d) Other persons whose personal data may be included in the results of Activities or transferred by the Operator to the Processor (e.g., clients, partners, loyalty program participants).

4.2. The categories of personal data processed within the framework of this Agreement may include:
a) Identification data (name, surname, nickname, system ID, user account, e-mail, phone number, etc.);
b) Contact data (postal address, country, time zone, interface language, etc.);
c) Respondents' answers and content provided by them within Activities (e.g., text, numerical, audio, or visual data, attached files);
d) Technical data (IP addresses, device identifiers, cookie and SDK data, log data, browser data, referral source, date and time of activity);
e) Metadata on platform usage, including login history, actions, and changes in projects;
f) Data of the Operator's employees and representatives, transferred for the purposes of registration, authentication, administration, and account support;
g) Other categories of data defined in Appendix 1 and the Operator's Instructions.

4.3. With respect to data collected directly from Respondents, the Processor acts as a technical intermediary and does not determine the content or legality of the transferred data. The Operator is responsible for the legality of the purposes, completeness, and accuracy of such data.

4.4. The Operator is obliged not to transfer to the Processor personal data belonging to special categories (biometric, genetic, health data, political views, religious beliefs, etc.), unless their processing is provided for by the Main Agreement or a separate written consent of the Processor.

4.5. The Processor has the right to anonymize or aggregate personal data for the purposes of testing, performance analysis, and improving the quality of services, provided that such data does not allow for the identification of a specific data subject.

4.6. The list and description of the categories of personal data, as well as the corresponding data subjects and processing purposes, are provided in Appendix 1 to this Agreement.

5. Legal Bases on the Client's Side

5.1. Operator's Responsibility.

The Operator confirms and warrants that it has all the necessary legal bases for instructing the Processor to process personal data (contract, law, consent, legitimate interest, etc.), including the processing of Respondents' data within Activities.

5.2. Informing Data Subjects.

The Operator ensures proper and timely information is provided to Respondents and other data subjects about the purposes, scope, terms, recipients, cross-border transfer, rights of subjects, and the Processor's role as a processor. When using the Processor's materials (banner/notification templates), the Operator is responsible for their relevance and compliance with the specific Activity.

5.3. - 5.12.

  • 5.3. Consents (where applicable). If the legal basis is consent, the Operator: a) obtains free, specific, informed, and unambiguous consent; b) documents the fact of obtaining and the possibility of withdrawal; c) ensures that the text of the consent is consistent with the Respondents' Personal Data Processing Policy and the terms of the specific Activity.
  • 5.4. Special Categories and 'Sensitive' Data. The transfer of special categories of data to the Processor (e.g., health data, biometrics) is permitted only with a corresponding basis and prior written agreement with the Processor. The Operator undertakes not to transfer such data by default.
  • 5.5. Minors. If an Activity involves the participation of minors, the Operator confirms the existence of the necessary legal bases and additional notifications/consents from legal representatives, as well as correct age verification (age-gating), if required.
  • 5.6. Integrations and Third-Party Sources. When connecting integrations (e.g., SSO providers, calendar/communication services, CRM, analytics), the Operator ensures the existence of a legal basis for transferring data to gro.now and proper notification of subjects about such transfers and recipients.
  • 5.7. Cross-Border Transfer. The Operator confirms the legality of the cross-border transfer of PD (including placement/access outside the Operator's jurisdiction) and, if necessary, the application of appropriate legal mechanisms (contractual clauses/standard provisions/other instruments), taking into account the requirements of applicable law.
  • 5.8. Minimization and Accuracy. The Operator undertakes to transfer to the Processor only the minimum necessary volume of PD, to ensure their accuracy and relevance, and to eliminate redundant or erroneous data.
  • 5.9. Legality of Activity Content. The Operator is responsible for the legality of the content of Activities, formulas, and questions, as well as for preventing the request of excessive or prohibited categories of data from Respondents.
  • 5.10. Documentation and DPIA. The Operator maintains the necessary records of processing, conducts a data protection impact assessment (DPIA) if necessary, and ensures the fulfillment of other controller obligations under applicable law.
  • 5.11. Requests from Subjects and Authorities. The Operator receives and validates initial requests from subjects and state authorities and sends to the Processor only valid and relevant instructions necessary for the execution of such requests with respect to the Processor's part.
  • 5.12. No Shifting of Responsibilities. Nothing in this Agreement shall be construed as transferring the Operator's responsibilities for choosing a legal basis, providing information, obtaining consents, assessing the lawfulness of Activities, or the content of requests to Respondents to the Processor.

6. Place and Mode of Processing Cross-Border Transfer

6.1. Places of Processing.

The processing of PD under this Agreement is carried out by the Processor and/or its Sub-processors in the data centers and locations specified in Appendix 1 (description of processing) and Appendix 3 (list of Sub-processors). The actual locations may include the territory of the Republic of Kazakhstan and other jurisdictions if necessary for the provision of the gro.now platform services.

6.2. Remote Access.

Providing remote access to PD from another jurisdiction qualifies as a cross-border transfer. Such access is permitted strictly on a need-to-know basis and in compliance with TOMs (Appendix 2 or a separate agreement with the Operator).

6.3. - 6.10.

6.3. Triggers for Cross-Border Transfer. Cross-border transfer (including access) may occur during: a) hosting and backup; b) use of cloud Sub-processors (SaaS/PaaS/IaaS); c) incidents requiring escalation/support; d) connection of integrations according to the Operator's Instructions; e) activation of failover/DR mechanisms.

6.4. Legal Mechanisms. For each relevant transfer, the Processor ensures the existence of contractual guarantees and other mechanisms permitted by applicable law (including standard/modular provisions, additional obligations, assessment of law enforcement practices in the receiving country), and the Operator ensures the existence of a legal basis for the transfer with respect to its subjects (Sec. 5).

6.5. Restrictions of Local Law. If the mandatory requirements of the Operator's local law provide for special conditions/prohibitions on cross-border transfer, the Operator: a) notifies the Processor before the start of the relevant processing; b) specifies the necessary restrictions in the Instructions; c) if necessary, chooses a processing configuration without cross-border transfer or provides additional guarantees. The Processor shall assist where possible, taking into account technical feasibility.

6.6. Logging and Transparency. The Processor maintains internal records of processing and, upon the Operator's request, provides summarized information on the categories of transfers (type, purpose, recipients/jurisdictions) to a reasonably sufficient extent and without disclosing confidential security details.

6.7. Failover and Disaster Recovery. When failover and disaster recovery (DR) procedures are activated, PD may be temporarily processed in an alternative location. The Processor guarantees that such locations and providers are included in Appendix 3 or are provided with an equivalent level of protection and contractual guarantees comparable to the main environments.

6.8. Integrations and External Recipients. When activating integrations (SSO, calendar, communication, CRM, analytics, etc.), the Operator determines the geography and legal conditions for the transfer to the respective services. The Processor ensures the transfer/access to the extent of the Operator's Instructions and informs the Operator about the role of such providers as independent operators where they have their own processing purposes.

6.9. Requests from Government Authorities. In the event of receiving a mandatory request from a competent authority for access to PD, the Processor, if not prohibited by law, shall immediately notify the Operator and limit the provision of data to the minimum necessary volume, documenting the legal basis for the disclosure.

6.10. Prohibition of Unauthorized Routing. The Processor shall not carry out a cross-border transfer of PD to jurisdictions not specified in Appendices 1, 3, without prior notification to the Operator, except in cases where such a transfer is expressly required by law or is necessary for the immediate prevention/localization of a Security Incident; in such a case, notification shall be sent without undue delay.

7. Technical and Organizational Measures (TOMS)

7.1. - 7.12.

  • 7.1. General Principle. The Processor applies a set of technical and organizational protection measures (hereinafter – TOMs) to ensure the confidentiality, integrity, availability, and resilience of personal data processed on the Platform, in accordance with the risks and scale of processing.
  • 7.2. Standards and Security Management. a) The Processor's PD protection system is built taking into account international and national standards (including ISO/IEC 27001, ISO/IEC 27018, NIST SP 800-53, and recommendations of the authorized bodies of the Republic of Kazakhstan). b) The Processor implements an information security policy that includes role segregation, access control, incident management, data backup and recovery. c) TOMs apply to its own infrastructure, as well as to all Sub-processors engaged to perform processing operations.
  • 7.3. Access Control. a) Access for the Processor's employees and contractors is granted strictly on a 'need-to-know' basis. b) Multi-factor authentication (MFA) is used for all administrative accounts. c) All access is logged, and user actions are recorded in event logs stored in a secure environment. d) Access rights are reviewed regularly, and are immediately revoked upon termination of employment or change of role.
  • 7.4. Environment Separation and Change Management. a) The production environment is physically and logically isolated from the testing and development environments. b) All changes to code, infrastructure, and configurations undergo an internal approval and testing procedure, including a security analysis. c) Versioning, rollback, and change logging mechanisms are used.
  • 7.5. Monitoring and Incident Detection. a) The gro.now infrastructure is monitored for failures, unauthorized access attempts, and anomalous activity. b) An automatic alert system sends notifications to responsible specialists upon detection of critical events. c) All incidents are classified by their impact level and are documented in accordance with the response procedure (Section 9).
  • 7.6. Backup and Recovery. a) Periodic backups are performed at a set frequency, ensuring data recovery in case of accidents or loss. b) Backups are stored in encrypted form on separate media/in cloud environments with an equivalent level of protection. c) Recovery procedures are tested at least once a year.
  • 7.7. Minimization and Storage Limitation. a) The Processor ensures the minimization of the volume of processed data and storage periods in accordance with the Operator's Instructions. b) Upon expiration of the storage period, data is deleted or anonymized, including copies in backup storage (where technically possible), with the fact of deletion being documented.
  • 7.8. Physical Security. a) The data centers used by the Processor and Sub-processors are certified and equipped with access control systems, video surveillance, fire protection, and backup power supply. b) Physical access is permitted only to authorized personnel.
  • 7.9. Vulnerability Management and Security Testing. a) The Processor regularly performs vulnerability scans and conducts internal penetration tests. b) Discovered vulnerabilities are remediated within a reasonable time depending on their criticality. c) The Operator may request summarized information on the tests conducted and the measures implemented (without disclosing confidential architectural details).
  • 7.10. Personnel Training. Employees authorized to process PD undergo mandatory training on information security and confidentiality, including rules for handling data, responding to incidents, and complying with DPA procedures.
  • 7.11. Certificates and Audits. a) The Processor may confirm compliance with security measures through internal or external audits. b) Upon the Operator's request, the Processor shall provide current certificates and/or confirmations of independent reviews within reasonable limits.
  • 7.12. Description of Measures. A detailed list of the applied TOMs is provided in Appendix 2 to this Agreement or in a separate agreement with the Operator.

8. Sub-processors

  • 8.1. General Rule. The Processor may engage third parties (Sub-processors) to perform specific personal data processing operations on behalf of the Operator, provided that such persons ensure a level of personal data protection no lower than that established in this Agreement.
  • 8.2. Conditions for Engagement. Before engaging a Sub-processor, the Processor: a) conducts an assessment of its reliability and compliance with security and confidentiality requirements; b) enters into a contract with it containing provisions equivalent to the Processor's obligations under this DPA; c) ensures that such persons are included in the current list of Sub-processors (Annex III).
  • 8.3. Categories of Sub-processors. The Processor may engage Sub-processors for the following categories of services: a) hosting and cloud infrastructure (data centers, CDN, backup); b) analytics, monitoring, and event logging; c) authorization, authentication, and security systems (including SSO and MFA); d) notification, mailing, and communication services; e) technical support and disaster recovery; f) large language models; g) integrations used on behalf of the Operator (e.g., CRM, analytics, marketing).
  • 8.4. Dynamic List Update. 8.4.1. The list of current Sub-processors is posted by the Processor on the website or in the gro.now administrative panel and is updated as changes occur. The Processor shall notify the Operator in advance, at least 5 calendar days before engaging a new Sub-processor, except in the following situations where immediate (without prior) or expedited notification is permitted: a) to prevent or contain a Security Incident, or to remediate a critical vulnerability; b) to ensure service continuity/DR (disaster recovery, failover) in the event of the sudden unavailability of the previous provider; c) an equivalent replacement of a Sub-processor with another with comparable functions without expanding the purposes, scope, or territory of processing; d) to comply with mandatory requirements of law/regulator; e) the Operator's inclusion of an optional function/integration in the administrative panel, if such a function knowingly requires the engagement of a specific Sub-processor. 8.4.2. In cases a-d, notification shall be sent as soon as possible, but no later than 72 hours from the moment of actual engagement. In case e, notification is deemed to have been given at the moment the function/integration is activated by the Operator (the interface indicates the Sub-processor).
  • 8.5. Right to Object. 8.5.1. The Operator has the right to send a reasoned objection to a new Sub-processor: (i) in the ordinary course of business – within 5 calendar days from the moment of notification; (ii) in the cases provided for in para. 8.4 (expedited/immediate engagement) – within 72 hours from the moment of notification. 8.5.2. The Parties shall make a good faith effort to resolve the objection, including: a) proposing an alternative Sub-processor; b) temporarily disabling the affected function/integration for the Operator; c) restricting/localizing the processing by territory or data categories. 8.5.3. If a resolution is not possible, the Operator has the right to terminate the Main Agreement with respect to the relevant processing or to choose a plan/configuration without the disputed Sub-processor (if available).
  • 8.6. Processor's Liability. The Processor is fully liable to the Operator for the acts and omissions of the Sub-processors it engages to process PD, as for its own, including compliance with security and confidentiality requirements.
  • 8.7. Operator's Sub-processors. If the Operator independently connects third-party integrations or services (e.g., CRM, SSO, advertising platforms) through the gro.now interface, such persons are not considered Sub-processors of the Processor. In these cases, the Operator is responsible for complying with legal requirements and obtaining the consent of subjects for the transfer of data to such services.
  • 8.8. Sub-processing Outside the Jurisdiction. If a Sub-processor is located outside the Republic of Kazakhstan, the Processor guarantees that the transfer of PD to it is carried out with the appropriate legal bases and contractual guarantees (Section 6).
  • 8.9. Notifications and Transparency. Upon the Operator's request, the Processor shall provide summarized information about Sub-processors, including their name, country of location, category of services, and a link to their privacy policy.
  • 8.10. Current List. The current list of Sub-processors engaged by the Processor and the notification procedure are provided in Appendix 3 to this Agreement.
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